With the release of each new episode of the HBO series "One of Us", sales of The Last of Us games for PlayStation 4 and PlayStation 5 showed a sharp increase.
The head of PlayStation Jim Ryan told about this at a meeting on the corporate strategy of Sony Group.
According to Ryan, against this background, the PlayStation team was once again convinced that it was right to take popular franchises outside of games.
This allows you to reach a new audience and strengthen the brand. "With the release of each new episode of "One of Us", game sales increased dramatically.
The surge was really noticeable. There's a new episode coming out and we're selling a lot more games.
It turned out to be a great symbiosis of two worlds," said the head of PlayStation.
Now Sony is also preparing series based on Horizon, Twisted Metal and God of War, and The Last of Us will receive a second season.
In parallel, films based on Gran Turismo and Ghost of Tsushima are being shot.
In addition to this, Sony wants to significantly expand the line of merchandise for its franchises and experiment more with attractions and amusement parks.
Jim Ryan did not specify how much the total sales of The Last of Us and The Last of Us Part II increased following the results of the finale of "One of Us".
In June 2022, it was reported that The Last of Us Part II had found 10 million buyers.
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